Business services are a group of companies that provide activities that benefit businesses without supplying physical products. These companies often help businesses with marketing, production, safety, cost and convenience purposes.
A service-oriented business typically operates in a highly competitive environment. It is essential to develop a service brand that attracts customers and keeps them coming back.
To achieve this, a service business must develop a unique product offering and market it aggressively. In some cases, a service business may also need to differentiate itself from competitors in order to grow.
In addition, service-oriented companies must create and maintain a reputation for the type of quality that their services offer. In many cases, this is the only way to compete in the market.
Service design is a more complex process than product design, and managers must adopt a different perspective. For example, service designers need to focus more on the customer experience than on the characteristics of the product.
Top managers in service companies must ask themselves six questions when developing strategic management plans for their businesses. These questions are fairly common and apply to all types of companies, but they are particularly important for service-oriented enterprises.