SBOBET is an Asian bookmaker that offers a vast range of sports and horse racing bets. They are also known for their competitive odds and top quality customer service, including live chat and email. This makes sbobet one of the most popular bookmakers in Asia. They are also a member of the Responsible Gambling Association and GamCare and sponsor academy football clubs in England.

Sbobet was founded relatively recently in 2004 and has since grown into a major player with a huge presence worldwide. They have a very trustworthy reputation and their customer support is fast – emails rarely take more than one day to get answered.

They offer a wide range of betting markets, from the most common to the more exotic ones, and their website is available in several languages. Although they are focused on football and eSports, you can also place bets on ice hockey, tennis, rugby or horse or greyhound racing. The odds are pretty competitive, even compared to some European based bookmakers.

To place a bet, you must first register with sbobet by providing your personal details and agreeing to their terms of service. Once you’ve done that, you can then deposit money using a bank transfer or e-wallet. Then you can start betting on the latest events. Remember, if you’re a newbie, it’s best to use a bet broker like Sportmarket and only bet on sports that have high limits. Otherwise you could end up losing a lot of money.